"I ask you to introduce into the culture of this new environment of communications and information technology the values on which you have built your lives.
“In the early life of the Church, the great apostles and their disciples brought the Good News of Jesus to the Greek and Roman world. Just as, at the time, a fruitful evangelization required that careful attention be given to understanding the culture and customs of those pagan peoples so that the truth of the Gospel would touch their hearts and minds, so also today, the proclamation of Christ in the world of new technologies requires a profound knowledge of this world if the technologies are to serve our mission adequately.
“It falls, in particular, to young people, who have an almost spontaneous affinity for the new means of communication, to take on the responsibility for the evangelization of this digital continent. Be sure to announce the Gospel to your contemporaries with enthusiasm. You know their fears and their hopes, their aspirations and their disappointments: the greatest gift you can give to them is to share with them the Good News of a God who became man, who suffered, died and rose again to save all people.”human hearts are yearning for a world where love endures, where gifts are shared, where unity is built, where freedom finds meaning truth, and where identity is found in respectful communication. Our faith can respond to these expectations: may you become its heads!”
—Pope Benedict XVI
Pope Francis, like his predecessors, is calling for the Church to embrace the New Evangelization and to reach those who are on the margins and “lost” with the Gospel of Christ and with a fire of love that will warm others’ hearts.
The majority of Catholics today in North America are “lost” from the Church to some extent (infrequent, inactive, or ex-Catholic)
Social media can be a game changer for the Church, Those who are “lost” are likely connected on social media with Catholics who are engaged. Catholics on social media today, however, haven’t been asked or coached to see social media as a way to live out their faith by reaching out to those who are lost and hurting. After receiving training and formation at their parish, Catholics are likely to be comfortable as digital missionaries, as a portion of their digital presence.
A litmus test for whether a parish is engaged in mission or maintenance today is whether it sees itself as active in the culture and the communication flow of new media, because many of the “lost” spend large amounts of their life in the digital realm